PDF Ebook Creative Strategies: Idea Management for Marketing, Advertising, Media and Design, by Mario Pricken
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Creative Strategies: Idea Management for Marketing, Advertising, Media and Design, by Mario Pricken
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Key creative strategies behind the world’s greatest campaigns for anyone working in advertising, marketing, design, and communication.
Advertising concepts and ideas are an endlessly renewable resource, but they need careful nurturing in order to reach their full potential. However, with the right approach to creativity, any ad agency or marketing department can become an idea factory that produces great work, time and time again.This book showcases 230 campaigns from all over the world, ranging from print ads and product designs to virals and installations. Mario Pricken identifies the keys to their success and demonstrates how brilliant ideas can be used to forge more fruitful relationships between creatives and clients. He also asks provocative questions, challenges stale routines, and suggests exercises that will stimulate discussion and fire the imagination.
Creative thinking is more than just the basis of a finished ad: it can bring together a world-class creative team and promote an inspirational and efficient workplace. From client briefs to office spaces, this book explores the strategies that turn an agency into a creative powerhouse, and demonstrates that it’s only when people are not afraid to make mistakes or think beyond the everyday that innovation can truly flourish. 500+ color illustrations
- Sales Rank: #606189 in Books
- Published on: 2010-12-01
- Original language: English
- Number of items: 1
- Dimensions: 1.06" h x .14" w x .92" l, 4.03 pounds
- Binding: Hardcover
- 312 pages
About the Author
is a creative director and direct marketing consultant who trains creative teams from advertising agencies and marketing departments. He lives in Germany.
Most helpful customer reviews
1 of 1 people found the following review helpful.
Agency must have
By Aleksander Grynis
I am in half way through but can tell you already that this is must have for ad agency. Great choice of 230 campaigns (print ads, product designs, installations). Definitely it is not the shining book to just look at on the bookshelf.
0 of 0 people found the following review helpful.
It's a beautiful, beautiful book!!!!!!!!!
By Vashti
What a book! This book is a creative gem. So much creative candy. I did not know what to do with myself. I thoroughly enjoyed this book, the images, and stories from around the world makes it all the more engaging. This is my reference manual and inspiration for those difficult projects that need a bit more creativity harnessing. My creative director stole it for 3 days and hesitantly gave it back. It is the kind of book that you have to see and and read to benefit from it. I would encourage anyone
interested or working in design, marketing, or advertising to purchase it. It's a beautiful, beautiful book!!!!!!!!!
0 of 0 people found the following review helpful.
Fantastic!
By Julian Wyllie
I accidentally found this book at my university library...and I found it to be a great piece of work.
I found the examples of good advertising to be really inspiring.
At the least, it is a beautiful book to gain inspiration from. But at its height, the connections made by the author are really worthwhile.
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