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The World Wide Web: A Mass Communication Perpective, by Barbara K. Kaye, Norman J. Medoff
Ebook Download The World Wide Web: A Mass Communication Perpective, by Barbara K. Kaye, Norman J. Medoff
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Through an approach that is both conceptual and practical, this text helps mass communication and broadcast students understand the value and commercial uses of the World Wide Web in the mass communication professions. Students will learn to think critically about social, legal, and ethical issues related to the world wide Web, and they will get practical information about how different media domains (radio, TV, public relations, advertising) are currently using the Web for both marketing and content purposes.
- Sales Rank: #10758138 in Books
- Brand: Brand: Mayfield Pub Co
- Published on: 1999-02
- Original language: English
- Number of items: 1
- Dimensions: 9.25" h x 7.75" w x .75" l,
- Binding: Paperback
- 404 pages
- Used Book in Good Condition
From Library Journal
Kaye and Medoff attempt to explain the Internet as a communications tool from a mass communications perspective. They discuss searching, Internet radio, the web and television as entertainment, webbed news and sports, marketing and advertising, web site design, social implications, ethical and legal issues, and career opportunities. Not a how-to, this presents a good discussion in a multitude of areas that rarely see print. A solid introduction.
Copyright 1999 Reed Business Information, Inc.
Most helpful customer reviews
0 of 0 people found the following review helpful.
Useless and completely out of date
By D. Ross
If you are an educator, and would like to continue calling yourself such, please do not make your students buy this book and waste their time.
The perspectives, documentation, and references are completely out of date with this text. The internet proceeds at such a fast pace, that much of this is left behind and out of sight.
For heaven's sake, the thing mentions Gopher and Netscape! By mentioning Netscape, I mean that many of the illustrations are in fact, from a Netscape Browser window.
Very very sad.
Very Very Useless.
0 of 0 people found the following review helpful.
Four Stars
By Clawbennett
Was a great primer for HTML back in the day.
0 of 0 people found the following review helpful.
Interesting historical perspectives on the World Wide Web and Mass Comm - excellent foundations reading
By txnguyen
I first read this text as required reading in an communications web technology class I took last year, and found the overall content and correlations to be valuable, especially for a non-technical communications student and having no real understanding of the internet (other than general use) beforehand. I think this book does a great job of introducing students to the very technical world of internet communication technologies, even though much of the examples cited are getting a bit old (like some of the stats and such). But the book is really good about explaining the relationship of the internet to mass communications and the importance of social and legal issues. For what it's worth, i found it valuable and would recommend it for those in the communications field. It would be nice if the authors would update it, though.
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